(There’s really two types of ads – one that’s positive focused, and one that’s negative-positive focused. If it’s positive focused, you speak to what they want the entire way. If it’s negative-positive focused, you speak to their pain off the top. The key to this entire thing is the right person, the right problem, at the right time – so speak directly to the problem you solve).)

30-90 seconds total.

Start Option 1 – Positive Call Out Options:

• Do you want to have (result 1), (result 2), and (result 3)?
• Do you want to be invincible at (product focus) so you can be (promised result), (promised result), and (promised result)?
• Do you want to become a master at…
• Would you like to improve the quality of…
• Have you been wanting to master…
• Do you need to step up and…

Start Option 2 – Negative-Positive Call Out Options:

• Are you suffering with (pain 1), (pain 2), (pain 3)?
• Did you just go through (experience) and now you have…
• Are you worried / concerned about your (future) because of…
• Do you want to stop feeling…
• Did you just… (have a fight with your wife eg) and now you’re…

(If option 2) How long has this been happening for you, and do you want a solution that works, now?!

Then keep watching this video because I want to invite you into a solution that’s helped (dozens, hundreds, thousands) or other people just like you go from (client’s specific problem) into (massive lifestyle transformation promise).

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Where They Are: Since you’re watching this, you’re tired of (client pain 1), (client pain 2), (client pain 3). * (note – these are personal pains that could be personal, relationship, physical, or financial).

Dream: Now what you really want is (results 1), (results 2), (results 3).

Like my client … (Share 1-3 client RESULTS if you have some – videos/ screenshots, testimonials – experiential result or $$$)

You want to… (explore what it’s like to LIVE the results of working with you. What does it feel like? What can they see, do, have? Who can they become? How much more time will they have? Who else benefits?)

Invitation: So I want to invite you into (program / offer) where we help people exactly like you, solve the the exact problem you have, so you can get exactly these results (you can be specific to your promises).

Promise: So I want to invite you to join the other (men / women) who guaranteed their success in (lifestyle focus 1), (lifestyle focus 2), (lifestyle focus 3), and now experience more (client results 1), (client results 2), clients results 3), by attending (program name).

You’ll be able to sign up on this page / There’s a button on the page (whatever they need to do to sign up).

Let’s start now. See you inside.