Webinar Success Series Part 1: Content that Converts
Description
Your webinar is an oil well.
It continues to spit out leads and customers without your active effort. It’s a one-time capital investment that gives you the ability to do crazy things like go on vacation.
If the webinar is done well.
A webinar that is done well can return anywhere from 2-7 times your return on ad spend. It’s the ticket to scale.
A webinar that ISN’T done well is an exercise in frustration for you and your attendees.
They’re not going to get any value out of it, and you’re not going to get any customers from it.
And one of the things that separates a bad webinar from a good webinar is the meat in the middle. That’s why we’re starting the Webinar Success Series with content that converts: because this is where the building blocks of everything else come from. If the content is wrong, everything else is wrong.
Your webinar content should be digestible and easy to follow. It should outline the problem your audience faces so clearly that they can self-diagnose. And it should set you up as the expert who solves that problem.
When you get that right, the offer feels natural for your webinar attendees, and they will be willing and eager to go further.