Clinic Recording

The Sustainable Scaling System

by | Jan 12, 2021 | Acquire, Content, Scale, Strategy | 0 comments

Description

Marketing doesn’t have to be a black hole.

And the fact that so many business owners see it that way is why a small business stays a small business.

When you don’t see the strategy behind a dollar of ad spend turning into two dollars of profit, well, you don’t spend the dollar. And nor should you. Where’s the intelligence of sacrificing your money upon the altar of Zuckerberg if you have no idea how much you’re getting back?

But while that is the smart move financially, it prevents you from scaling. Either you don’t perform marketing because you’re unsure of your ROI, or you run short-term linear funnels that never prove themselves.

The net result is the same: hesitation to pay for traffic, and an overreliance on the organic approach… which works great until you want to take a vacation.

So – let’s collapse the black hole, shall we?

The Sustainable Scaling System is a way of looking at your marketing that offers you complete transparency in all aspects. It’s a simplified approach that gives you clear metrics on how much it costs to acquire customers and how much profit you’re making – which lets you see, at a glance, what is working and what isn’t.

Marketing is hard, but it doesn’t have to be complicated.

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