7 Strata Virtual Workshop

Description

Much like the One-Page Strategic Plan is the roadmap for the quarter, the 7 Strata of Strategy is the roadmap for the long-term. The decisions and ideas developed in the 7 Strata help you to differentiate yourself from your competition in the market and scale well beyond their capability.

This workshop is a step-by-step explanation of every piece of the 7 Strata worksheet, which will help you discover your business’ unique strengths. You’ll get an in-depth look at:

• The Words You Own: The key to effective messaging is hearing back what you say to your customers. What words do you currently own in the market… and what words do you want to own?
• Your Brand Promise(s): What are the specific things your business promises to the market to stand out from another business which does the same thing you do?
• Your One-Phrase Strategy:What is your key to making money?
• Your Differentiating Activities:What are the specific activities that your business performs to help you gain an advantage over your competition?
• Your X-Factor:What do you do that gives you an underlying 10-100x advantage over your competition?
• Your Profit-per-X: What is the single metric or KPI that makes the most difference to your profit when changed… and how do you scale that up?

And more! Click into the chapter you’d like to watch for more info on each of the specific pieces of the 7 Strata of Strategy!

Resources

• 7 Strata of Strategy Worksheet

Chapters

• 00:01:06 — Wins
• 00:09:05 — What is the 7 Strata of Strategy Worksheet?
• 00:13:39 — The 7 Strata Within the Framework of the Rockefeller Habits
• 00:18:18 — How the 7 Strata Worksheet Underpins Your Business
• 00:25:52 — Integrating the Rockefeller Habits into a Solopreneurship or Very Small Team
• 00:36:19 — The Words You Own (Mindshare)
• 00:51:08 — What to Do with the Words You Own
• 00:59:39 — The Sandbox of Your Business
• 01:13:10 — Brand Promises
• 01:30:48 — Brand Promise KPIs
• 01:34:31 — Brand Promise Guarantee & Catalytic Mechanism
• 02:02:41 — The One-Phrase Strategy
• 02:11:37 — Differentiating Activities
• 02:16:06 — The X-Factor: Your 10-100x Underlying Advantage
• 02:27:04 — Profit-per-X: Your Economic Engine
• 02:32:09 — The Big Hairy Audacious Goal