VSL Video Sales Letter

(The key to this entire thing is the right person, the right problem, at the right time – so speak directly to the problem you solve).

Call Out: Do you need to (result 1), (result 2), and (result 3)?

Because you’re (experiential pain) and what you really want is (ultimate result)?

Then keep watching this video because I want to invite you into a solution that’s helped (dozens, hundreds, thousands) or other people just like you go from (client’s specific problem) into (massive lifestyle transformation promise).

~

Where They Are: Now, you’re here because you’re tired of (client pain 1), (client pain 2), (client pain 3). * (note – these are personal pains that could be personal, relationship, physical, or financial).

Because you no longer want to keep living like… (Explain one example of how this is showing up in their life. A good way to do this is to write out 5-10 different scenarios that your client is actually living that reflect the problem and pain you’re solving and chose 1-3 of them to share in your video.)

You also don’t have the time to figure this out on your own (because you have responsibilities your clients have) and what you really need is a solution that can work now.

Because this has gotten so bad that’s now affecting those you care about the most (how is it showing up for them? What is it like for your wife or your kid to keep seeing you struggle? What future is that setting them up to suffer in?)

Dream: Now what you really want is (results 1), (results 2), (results 3).

Like my client … (Share 1-3 client RESULTS if you have some – videos/ screenshots, testimonials – experiential result or $$$)

You want to… (explore what it’s like to LIVE result 1. What does it feel like? What can they see, do, have? Who can they become? How much more time will they have? Who else benefits?)

You also want to… (explore what it’s like to LIVE result 2. What does it feel like? What can they see, do, have? Who can they become? How much more time will they have? Who else benefits?)

And you also want to… (explore what it’s like to LIVE result 3. What does it feel like? What can they see, do, have? Who can they become? How much more time will they have? Who else benefits?)

And the real reason you don’t have any of that yet, is because you need a proven system that works every time, for anyone who chooses to apply it, to produce those specific results.

Invitation: So I want to invite you into (program / offer) where we help people exactly like you, solve the the exact problem you have, so you can get exactly these results (you can be specific to your promises).

No more waiting around without knowing what to do. (The immediate benefit of investing in the program)

The program includes… (Tools, what happens when you apply them, why it’s easy, simple, fast, and the ultimately result for them).

And the benefit is all this will only take (how long your program is). It’s simple, effective, and will guarantee that you are more equipped to (future desired lifestyle result).

Constraint: Now, you’ve probably had experiences in the past where you buy a course or spend your energy on something that didn’t produce results, which might have you feeling skeptical or some doubt that this can work for you.

And if that’s you, I just want to put you at ease because it’s actually good that you feel that way – it means you care about your resources, which is why this will work for you because this isn’t for people unwilling to commit to their best. This program is only for people who are truly dedicated to getting the most out of their time by applying what they learn so they can get the results they want, through a process that will take you step by step from where you are to where you know you can be.

Logistics: This course will require your… (whatever you require them to commit to).

Act Now: And if you act right now… (Give a bonus if they act right now).

Promise: So I want to invite you to join the other (men / women) who guaranteed their success in (lifestyle focus 1), (lifestyle focus 2), (lifestyle focus 3), and now experience more (client results 1), (client results 2), clients results 3), by attending (program name).

You’ll be able to sign up on this page / There’s a button on the page (whatevr they need to do to sign up).

You can take care of the tuition, it’ll only take a minute, and on the other side I’ll connect with you and get you started immediately.

You don’t need to do this alone. There is hope and this will work for you when you just commit to yourself – like my client (share client result – video / image).

Let’s start now. See you inside.